1. Identify
One of my primary concerns when taking on a project is to ensure that both the needs and expectations of the client are met. It is thus very important to accurately identify and understand those needs at the outset so that the goals and objectives of the project can be defined accordingly.

2. Investigate
This step requires in-depth research, exploration, and examination of the client's company, industry, competition, marketing strategy, and target audience.

3. Integrate
Once the initial evaluations are complete, the first two steps are integrated to form a plan of action which consists of determining the project's place within the overall marketing strategy, identifying the technology to be used to implement the project and a target platform, and providing an estimated development schedule, cost estimate, and a basic outline of the project's structure.

4. Illustrate
It is during this step that ideas are given shape and come to life. Using concepts formed in prior steps, sample interfaces and illustrations are drafted and repeatedly revised until a final design emerges that is both functional and aesthetically satisfying to the client and the target audience.

5. Implement
By implementing revisions in the project's structure and design, the final product is built one step at a time until a beta version is ready for review. This step may involve creation and importation of additional content and media, integration of interactive elements, scripting, coding, programming, and editing.

6. Improve
Before the project reaches completion, multiple tests are conducted and last minute improvements are made until the final creation is ready for release. This step does not end with the product's release but continues as part of an ongoing effort to meet the client's present and future needs.

7. Inspire
The last step enables all involved parties to finally reap the benefits of hours of labor, dedication,and hard work. The project is deployed, published, distributed, and publicized, confident in the hope that it will create the intended impression and inspire the target audience to a favorable response in conformity with the project's purpose.